Kashif Hafeez Siddiqui

Understand Pakistan – Pakistani Consumers Insights, habits & practices

In Understand Pakistan Series on May 19, 2009 at 10:42 am

Some hard core facts about our nation – Pakistani people.  Let’s see what they think & how they behave.

Source :http://www.gallup.com.pk/weekly_polls.php

50% of Pakistani Men are Tobacco Users:xgo11103271537.hmedium

50% Pakistani men use tobacco in the form of cigarettes or Hukka (tobacco pipe), Naswar (a local sniff) or Paan (a special leaf with blended tobacco and other ingredients). However, nearly 50% smokers want to quit.

More than 50% of Pakistanis prefer meat:

52% Pakistanis would prefer meat, 37% would choose vegetables, and 10% would like to have pulses if the financial constraints were removed and price was kept constant. Chicken has maintained its position as the largest source of meat consumption in Pakistan.

More than 90% of Pakistanis prefer tea over coffee:teamen2

Pakistani households black tea is the most preferred type of tea with 91% of the people liking it, whole coffee is only preferred by 8%. However green tea has a higher percentage of liking; 19% Pakistanis prefer green tea.

Only 15% of Pakistanis exercise regularly:

Although majority of Pakistanis unanimously agree on the importance of exercise or walk for health (83%), only 54% of them actually incorporate exercise routine in their lives.

Enthusiasm for Basant kite-flying declining:PAKISTAN-FESTIVAL

There has been a significant decrease in interest for kite-flying in 2009. The percentage of respondents who take interest in kite-flying has fallen to 31% in 2009 from 41% in 2008. This decline in enthusiasm for kite-flying is explained by rising fear of accidents caused by steel wires used to fly kites. 51% respondents were of the view that Basant should be celebrated as a Spring Festival. Only 14% insisted on including kite-flying in celebrations

61% Pakistanis Consider 0il to be Better than Ghee:

Majority of Pakistanis consider oil to be better for health as compared to ‘Ghee’, in most of the households (66%) ghee is still used for cooking food.

Most Pakistanis Seek Religious Information from Religious Leaders;Masjid Gallup

Imam Mosque and Family Elders Rank Next Pakistanis are more inclined towards those whom they see as religious leaders (Ulema) for seeking information about religion as compared to learning from Imam of the local Mosque and family elders who rank second and third respectively. Thirty Seven percent (37%) of the Pakistanis say “I listen to Ulema in matters relevant to religion.

Majority of Pakistanis say they are Emotional:PakistanFlag-1

Most Pakistanis say they are governed by their emotions, as 54% of the respondents claim “In my view I am emotional to a great or some extent.” When asked if they follow their heart or their mind when making decisions, 43% say it depends on the situation.

High Blood Pressure is Top Most Issue in Pakistan:

High blood pressure is top most health issue prevalent in Pakistan with 47% of the Pakistanis suffering from high blood pressure.

Limitation on Wedding Feasts is Welcomed by 67% : wedding dish

Decision of the Punjab Government to restrict weddings dinners to one-dish events is welcomed by two-thirds of Pakistanis. Sixty seven percent (67%) are in the favor of limiting weddings feasts to one-dish only.

More Than Half of the Pakistanis are Content; 74% Say “I am Satisfied With my Life” :

74% of the respondents claim to be satisfied with their lives. The majority of Pakistanis are happy with their income, relationships with others, health, profession, and relatives; but worsening law and order situation in the country is a source of concern.

More Than 25% Pakistanis Say “Reading is my Habit”; Most Like Informative and Religious Books:

27% of Pakistanis read books apart from those prescribed in the students’ syllabi. The majority of them enjoy informative and religious texts. These figures are an encouraging indication in a country with a low literacy rate.

70% Say Load Shedding is A Serious Problem:load shedding

Less Than 10% Use Generators or UPS. Views are Divided on Government’s Ability to Address the Crisis Overwhelming majority of Pakistanis (70%) are facing serious load-shedding problems in their areas. While some people can tackle this problem by using Uninterruptible Power Supply (UPS) and Electricity Generators, most people have to use cheaper substitutes such as gas lamps and emergency lights.

More Than Half of all Pakistanis Believe Media is Un-biased;various_tv_channels_from_pakistan

Almost Two Thirds Want Media to Work Free of Government Control Most of the Pakistanis are struggling with financial issues in their lives. Forty five percent (45%) of the respondents claim that financial problem is the most important problem of their personal lives. Employment and Law & order issues come next in line.

Pakistanis Perceive Nepotism to be One of the Top Most Causes for Unemployment;

Rate of unemployment, according to more than half of all Pakistanis (69%), has increased in the last few years. They believe it is caused not only by poverty of the economy but is also a result of the existing culture of nepotism (Sifarish) Socially, unemployment is also considered to have a negative affect as 60% claim that it increases crime rate. Increase in poverty, lack of law and order, delayed marriages, and migration for jobs are some of the other cited effects of unemployment on the society.

Most Pakistanis Prefer Spring Season; Summer is the Most disliked Time of the Year:

More than half of all Pakistanis (58%) like Spring the most; a season associated with color: Just as many (51%) dislike Summer’s hot and humid weather. Winter is the second most liked season amongst Pakistanis with 28% preferring it. Autumn and Monsoon are each liked by 5% of the respondents.

Perspective on Local Health Facilities;

Majority of Pakistanis are Unsatisfied More than half of the Pakistanis (56%) are not satisfied with the health facilities available in their local areas. In times of sickness majority (47%) behave practically by going to the nearest accessible doctor. Although opinions were split on the question of whether competent doctors are available only in private hospitals or in both public and private facilities, the majority of Pakistanis rate the over all standard of government hospitals as good (21%) or average (33%).

For 40% of Pakistanis, Practicing Religion is Very Important in Their Lives:namaz

Majority of Pakistanis consider practicing religion as the most important thing in their lives. Forty percent (40%) of the respondents ranked ‘Practicing Religion’ number one on a ten point scale. It is followed by ‘Finding Employment’, ‘Getting Education’, and ‘High Standard of Living’ among many other things that are perceived to be important in one’s life

45% Believe Women Can Drive Properly :women driver

Pakistanis believe women to be good drivers, as 45% of the respondents claimed that women drive properly. Only 25% think women do not drive properly and 30% did not give any views. It is interesting to note that in almost 90% of all car-owning households the designated drivers are exclusively men; in 9% car-owning households women drive as well.


Majority Links Wealth and Poverty to Inheritance Majority of the Pakistanis do not attribute wealth disparity to hard work, illegal means or education. More than 40% people believe a person is rich or poor because he/she was born into a wealthy or poor family. While 28% attribute poverty to bad luck, less than 20% think the rich are well off because they chose to use illegal means. Less than 5% think education is a reason why people are rich or poor.

66% Would Help an Accident Victim, But Half Prefer not to Inform the Police :

Pakistanis claim they would behave compassionately if they witnessed an accident. Sixty six percent (66%) of the respondents stated that in case of an accident they would help the injured person(s) with or without informing the police. Only 17% say they would stay away.

Majority Want their Children to Choose a Profession of their Own Liking :

(57%) believe their children should adopt a profession of their own choice instead of forcing them to pursue a career of their parents’ choice. Medicine is parents’ favorite profession for their children.

Pakistanis Perspective on Factors Contributing to a Happy Marital Life;PAKISTAN-POLITICS-VOTE

Poll Finds Similarity of Views across Gender and Age Groups Loyalty is the key factor for a blissful marriage, as 97% of the Pakistanis claim it is an important factor for marriages to be successful. It is followed by mutual respect (96%), understanding (93%), good income (91%), sharing similar interest (89%), a nice house (88%) and doing household work together (87%).

Majority Support Street Vendors;

Perceived Economical Selling food and other items on wheel barrows is quite common in Pakistan as the majority of respondents (74%) claim that vendors come to their areas. The most commonly sold items by these vendors are fruits and vegetables. Despite concerns of congestion and safety, majority of the respondents do not want these vendors to be abolished.

Majority of Pakistanis have Occasional Headachesheadache

Majority of the Pakistanis (70%) claim to have had a headache Moreover, the survey also shows that anxiety and lack of sleep are the top most causes for a headache.

66% in Pakistan believe Global Warming Affects them Personally

Two thirds in the country perceive that Global Warming has a serious impact on the area where they live (66%), Moreover, the survey also shows that 81% of surveyed people declare they are taking measures to protect the environment.

Perspective on Influence of Religion on Pakistanis:

People of Pakistan are equally divided between those who think that influence of religion is increasing among Pakistanis and those who believe it is decreasing.

Perspective on Gender Roles:

Majority of the Pakistanis believe, both males and females have different roles to play in the society. In the recent years although women’s role has broadened beyond being a housewife, many people still give priority to men in politics, education, employment, and related walks of life.

Majority of the Pakistanis are Against Using Force to Get their Demands Fulfilled:

Majority of the Pakistanis believe that using violent means to get one’s rights/demands fulfilled is improper, while peaceful strikes and taking out rallies are acceptable.

Most Pakistanis Like to Stay at Home in the Evenings:main

Pakistanis like to relax in the evenings by staying home while others like to watch television/listen to music, visit friends, do another job for extra income and etc.

More than 50% Pakistanis Take Pride in their Work:

Pakistanis are proud of what they do as 53% of the respondents say they take “A lot of” or “Somewhat” pride in their work.

55% of the Pakistanis Get Angry Quickly:

More than half of the Pakistanis say they get angry quickly or very quickly. Fifty five percent (55%) of the respondents claimed to get angry quickly or very quickly while only 16% said they do not get angry at all.

Oil, Shampoo, and Soap are the Most Used Hair Care Products Among Pakistanis;

Henna, Eggs, And Herbs Come Next Pakistanis use a combination of traditional methods and modern products to take care of their hair. Oil is the most used hair care product as 86% of the respondents claimed to use it to take care of their hair.

Pakistanis Think Finances are the Biggest Problem in Their Lives:2230310422_29dbf7ef65_o

Most of the Pakistanis are struggling with financial issues in their lives. Forty five percent (45%) of the respondents claim that financial problem is the most important problem of their personal lives. Employment and Law & order issues come next in line.

  1. interesting poll and very informative.
    it would be better if the question regarding their feelings about the pakistan,includes in the questionaire.
    dear sir,
    please include your columns in your blog.

  2. The current situation of malakand is very critical
    i watched ARY oneword they showed the peson in swabi camp.the said person and his children did not do their dinner.it is 21st centuary and we are seeing such type of situation
    millitry operation is continuing in malakand
    you must survey from nation and this become protest againt US and the present government

  3. our chances of survival as a nation is getting diminished day by day.how can a country survive who’s top most positions are occupied by opportunists,corrupt thugs and foreign agents.
    the people who should be under the graves or behind the bars, are ruling the country and the whole nation has become “silent majority” or i call it spineless worm.
    i was very much optimist about pakistan but since few years i have started loosing my hopes.

  4. Very interesting and very informative. Some more questions should be included like diversity in education,different education symaltanious running in the country,patriotic and happiness.

  5. we want basant thiz yr too

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