No doubt Zong launched an impressive & marvelous entry in the telecom advertisement world & changed the whole advertisement scene. Zong changed the telecom sector advertisement theme from the ads full of dances & vulgarity to decently talking well mannered interactive young chaps.
Once again they take the first mover advantage & they highlighted the (already available but not focused ) advantage of “number portability facility” & came up with an aggressive campaign against competitors which surprised all advertising & marketing Gurus.
Ufone’s team of brilliant young comedians retaliated in a hard manner. But Zong responded even harder than their attack.
I want to raise few questions to all readers especially to marketers
Is it a healthy advertising trend?
Should it continue or now the time has come to ask for intervention by telecom sector authorities?
Looking forward for your comments