Kashif Hafeez Siddiqui

Understand Pakistan – Consumer Insight – Part IV

In Uncategorized, Understand Pakistan Series on August 31, 2009 at 8:07 am
 71% Favor Punishing General Musharraf, 15% Oppose, 14% gave No Response in a National Opinion Poll
Pervaiz Musharaf Majority (71%) of a nationally representative sample of Pakistanis support giving harsh or mild punishment to the former President General Musharraf for his unconstitutional steps on November 3, 2007; 52% favor harsh while 19% support mild punishment, 15% favor no punishment and the remaining 14% did not give a view.


 Perceptions on Pakistan’s Progress
 Paki powerPerceptions of the average Pakistani, education tops the list of various fields in which the country seems to be progressing. Pakistan\’s progress in education was rated as Good or Very Good by 36% of a nationally representative sample of men and women who were asked to rate the performance of various national activities.Education is followed by economic progress (29%), progress in public morals (23%) and law and order progress cited by 21% of the respondents.Interestingly, a proportionately higher percentage of ruralites have a positive opinion about the progress of Pakistan in these various spheres of life. On the negative side, 33% of the national sample rated progress in Education as Bad or Very Bad. The comparable rating for other fields is: Economic Progress (40%), Public Morals (41%), and Law and Order (54%).


 Two Thirds of Pakistanis (66%) Claim Obscenity on Television Has Increased  
Pak channels  Two thirds of all Pakistanis (66%) believe obscenity on television has increased, 18% feel it has decreased and 16% think it has remained the same. Forty two percent (42%) said they sometimes feel that there are certain programs which can not be watched with their families because of their content, 41% often feel like that where as 11% claimed to have never come across a program which is not suitable to watch with the family. Six percent (6%) of the respondents do not watch TV with their families.


 66% of Pakistanis Fear Animals/Insects and Ghosts
fear  Most feared creatures by two thirds of all Pakistanis (66%) are animals/insects and devil/ghosts.The remaining respondents claimed to be either scared of darkness (18%) or height (12%).percent (4%) said they are not scared of anything or gave no response. While more men are fearful of height and darkness, a higher number of women are scared of animals/insects and devils/ghosts.


 Perceptions on Bribery
bribery  More than half (54%) of all Pakistanis are against public servants accepting bribes under any circumstances, 16% find it acceptable under compulsion.The remaining 30% said they were unable to make up their mind on this subject.The data also reveals that 46% of the respondents believe paying bribery to any public servant in order to get some work done is wrong and objectionable while a significant 27% consider it acceptable. The remaining 20% were unsure.


 68% Pakistanis Listen to Music on Cassettes; 55% Listen to Music on CDs
(68%)Music Majority of Pakistanis (68%) claimed to listen to music on cassettes a significant 55% of the respondents also claimed to listen to music on CDs. 49% claimed to buy cassettes of Pakistani songs,41% buy cassettes of Indian music, 5% said they buy cassettes of English songs or some other kind of music. 39% claimed to buy Indian music CDs, 24% buy CDs of Pakistani music, 11% buys English songs CDs and 7% buy CDs of some other kind of music.


 Two Third of Pakistanis (77%) Take Fair Amount of Interest in the Country’s Politics
 pakistan PoliticsMajority of Pakistanis (77%) claimed to take a lot of or some what interest in the country’s political affairs while 23% are not at all interested in politics. Fifty one percent (51%) try to stay informed and seek information regarding the country’s current affairs,27% discuss and analyze political affairs with other people where as 21% of the respondents actively take part in the country’s politics.


 40% Conserves Electricity and Gas Due to Environmental Concerns 
SuperStock_2109-2075 Majority of Pakistanis claim to make conscious efforts to keep the environment clean. Forty percent (40%) of the respondents claimed to conserve gas and electricity at home to protect the environment, 27% claimed to recycle and hence avoid wastage, 20% use less water, 12% use sprays that do not damage the ozone layer, 9% use public transport due to environmental concerns, and 3% use rechargeable batteries for the same reason. Twelve percent (12%) said they do nothing to help in keeping the surroundings clean where as 7% gave no response.


 One Third (31%) Pakistanis Are Aware of Geneva Convention; 61% Believe it Decreases Civilian Casualties
 Geneva1One third of all Pakistanis (31%) are familiar with the Geneva Convention where as 57% claimed to have no knowledge about it.Amongst those who are unaware of it, 24% believe it protects civilians to a great extent, 37% said to some extent and 19% believe Geneva Convention has a very little affect on the number of civilian sufferings during wartime.Five percent (5%) of the respondents think that Geneva Convention does not protect civilians in any way and 15% were unsure.


 Majority Feel Proud of Pakistan; Nuclear Capability and Improvement in Education are Top Achievements in past Six Decades


Nuclear BombSeventy nine percent (79%) Pakistanis feel proud of their national identity and heritage and the biggest source of this pride is achievement of nuclear capability and improvements in the field of education.


 43% of Pakistanis Visit Market Places only On Need Basis
 zeb-flea-marketOne third of all Pakistanis (33%) frequently visit the market place and 24% said they go to the market once in two weeks or once in a month.The remaining 43% of the respondents visit marketplaces on need basis. A proportionately higher percentage of ruralites (22%) than urbanites (16%), and more men (22%) than women (14%) claimed to visit the markets almost daily.


 79% of All Pakistanis Are Fond of Drinking Lassi
 lassiMajority of Pakistanis (79%) claim that they or someone from their household drink Lassi (A traditional sweet drink made out of yogurt and water), while 21% do not.The survey shows that 91% of the respondents drink home-made lassi and the remaining buy it from the market or gave no response.Amongst those who claimed to buy lassi from the market, 64% said they buy unpacked lassi.
 12% of Pakistanis Claimed They Did Some Voluntary Work in the Past One Year
 PakTwelve percent (12%) Pakistanis claim to have volunteered at non-profit organization in the last one year where as 67% did not.Twenty one percent (21%) gave no response.A higher percentage of urbanites (15%) as compared to the ruralites (10%) claimed to have done voluntary work in the past 12 months.


 13% Pakistanis Claimed to Have Full-Time or Part-Time Domestic Servants
  domestic servantAround 5% of all Pakistanis use full-time domestic helpers while 8% claim to have only part-time servants at home.Majority of Pakistanis (85%) do not have domestic servants to help them with the household chores.


 Majority (75%) Put Their Household Purchases in Plastic Bags
 Plastic bagsMore than two thirds of Pakistanis (75%) put their household purchases in a plastic bag. Bags made of cloth are used by (15%), whereas only 6% make use of paper bags.An even lower percentage of respondents (4%) stated that they use a basket.



Fifty Two Percent (52%) Own a Wrist Watch; 50% Claimed to Wear it All the Time
Wrist Watch More than half of all Pakistanis (52%) claimed to own a wrist watch as compared to 34% who said they do not.A higher percentage of men (63%) than women (37%) own a wrist watch. Amongst those who own a wrist watch, 50% wear it all the time, 23% wear it when they go out, 15% claimed they seldom wear wrist watches, and 5% wear it when they leave for work. Interestingly 6% said they do not ever wear it.Thirty five percent (35%) said they use a wall clock or some other time piece to check the time, 32% use their wrist watches, 14% use their mobile phone, 8% just ask someone else, and 11% seldom need to know the time or gave no response.



57% Pakistanis Believe Law and Order Situation Has Deteriorated In the Recent Times; Only 38% Feel Safe
Law & order More than half of all Pakistanis (57%) perceive law and order situation to have deteriorated since the current government came into power.According to 36% it has remained the same while only 7% feel law and order has improved.Regarding personal security, majority (61%) claimed they feel safe to a very little extent or not at all while 38% think they are safe to a great or at least some extent. 1% did not give any response.


 Majority (84%) Use Untreated/Regular Water in Their Household For Drinking
tapdrinking waterThe overwhelming majority of Pakistanis (84%) use untreated or regular water for drinking. Only 16% claim to use a different source of water for drinking.Amongst these, the majority at 64% get their drinking water from a trusted source outside their homes, 21% get their drinking water from a tube well and 11% buy it from the market.


 Majority (65%) Believe the Water they Drink is Safe
 tap waterTwo thirds of all Pakistanis (65%) believe their drinking water is safe.Consequently, 67% do not use any method to purify their drinking water. However, 25% think the water they drink is unsafe since it has a bad color, odor, taste and causes infections.


 Views on the Reasons for Load Shedding Are Divided
 load sheddingPublic’s views on the shortage of electricity in Pakistan are divided between those who believe it is artificially created (42%) so that the more influential people can get more electricity than their share, and those who believe otherwise (40%).


Chief Justice’s Decisions Continue to Enjoy Popular Support: 69% Believe Executive Order on Oil Process was in Contempt of Court; 74% Oppose President’s Ordinance Against Chief Justice’s Decision
Iftikhar ch Chief Justice’s decisions continue to enjoy popular support amongst the public, 69% of whom believe the presidential ordinance against the Chief Justice’s ruling was in contempt of Supreme Court. Judicial activism by the Chief Justice on gasoline pricing is widely approved. As compared to 74% who opposed, only 12% supported the executive decision to nullify court ruling on oil prices.
 fathers dayAlmost Two Thirds (64%) of Pakistanis Find it Acceptable to Celebrate Mother’s or Father’s Day  Almost half of all Pakistanis (57%) have heard about father’s day and mother’s day celebrations, and 35% claim to have read about it. Majority (64%) is in the favor of, or find such special occasions celebrations acceptable. Twenty three percent (23%) believe it is a western custom and hence should not be copied by Muslims where as 13% were unsure about their stance.


 Good Education (29%), Good Standard of Living (28%) and a Good Job (21%) Are the Top Priorities Parents Have For Their Children’s Secure Future
 EducationMore than two thirds of Pakistanis (78%) perceive good education, good standard of living, and good job to be the most important things for their children’s future.The remaining respondents believe living in a terrorism-free country (9%), religious education (8%) and good health (5%) to be the most essential.


 SATISFACTION WITH PUBLIC AND PRIVATE SERVICES: Both Public and Private Education and Health Score Well. Electricity, Roads, Sewage, and Safety Sore Poorly
.Pakistan FlagThe Pakistani public appears to be very satisfied with private sector’s facilities such as private educational institutes (58%) and health services (58%).They are also satisfied with the public educational (46%) and health facilities available (48%) in their areas.However it is noticed that other services provided by the government for which the public is not required to pay any amount, enjoy less satisfaction level; such as availability of roads (31%), sewerage and drainage (31%), and cleanliness (26%).



More Than Two Thirds (72%) Believes Government Charges Them Unfair Amount of Taxes
taxes Majority of Pakistanis feel the government is charging them unfairly high taxes, as cited by more than two thirds of the respondents (72%); Twenty seven percent (27%) seemed to be supportive of the government’s taxation policy.


 Although Not Many People Come Out to Protest Against Load Shedding, Views Are Divided on Protests, Majority (56%) Favors Them, 44% Are Opposed
 KESC RiotsMore than half of the nation (56%) is in the favor of protesting against load shedding, which has become one of the most crucial problems Pakistan is currently facing, while 44% are against such protests. The findings show that although a lot more people support coming out on the streets and protesting, only 18% have admitted to have actually protested in one or another form, where as the majority (82%) claimed to have not. Majority of the public believes the government is not performing well in order to eliminate load shedding and the respondents showed very less hope that this problem can be tackled by the government anytime soon.



Half of the Nation (53%) is Deprived of Electricity For More Than Eight Hours a Day
load sheddingLoad shedding has become one of the most serious problems Pakistanis seem to be struggling with in this scorching heat, as majority of Pakistanis (83%) have claimed to be affected by this to a great or some extent. As the mercury level rises, the time slots of power outages have also increased. Half of the nation (53%) has claimed to live without electricity for more than 8 hours in a day, 28% said 6-8 hours, 12% said 3-5 hours while 8% seem to be without electricity for 1-2 hours every day.

 Majority (54%) Wants No Quota System in Educational Institutions 
 quota system Majority of all Pakistanis (54%) believe that merit should be the only criteria for entry in all types of educational institutes and all reserved seats for the influential or others should be abolished as it deprives well-deserving, but perhaps from poor or less influential families.Twenty four percent (24%) are still in the favor of such quota system where as 22% are unsure.


 Majority (79%) Claims The New Budget Has Affected Their Daily Lives
 bazar pakistaniMajority (79%) of all Pakistanis claimed that the new budget decided this year has affected their daily lives to a great or some extent, where as 14% said that it has had a very little affect and 8% claimed it has not affected them in any manner. A higher percentage of urbanites (87%) than ruralites (73%) feel they have been affected by the new budget.


 Majority (77%) Have their Hopes High for the Pakistani Cricket Team after T20 World Cup
 Pakistani cricketBy winning the recent twenty-twenty cricket world cup, Pakistani cricket team has inspired high hopes in the hearts of the general public.The data findings show that more than two thirds of all Pakistanis (77%) believe that the cricket team will win future matches to a great extent as compared to 7% who have little hope or 9% who have absolutely no hope for Pakistani team. Higher percentage of men (82%) as compared to the women (73%) believes to a great or some extent in the ability of the Pakistani team to win the future cricket matches.


 Beef is The Most Used Meat as Cited by 50% of Pakistanis
 BeefHalf of all Pakistanis (50%) said cow meat is the mostly consumed animal protein in their household. The next in line are chicken and mutton claimed to be used by 39% and 9% respectively. Two percent (2%) of the respondents said they use some other kind of meat. A proportionately higher percentage of ruralites (53%) eat beef as compared to their urban counterparts (43%). A higher number of respondents from Balochistan eat mutton while beef is more popular in NWFP.


Very Few Pakistanis (13%) Claim to Have Tried Dieting motapaLess than a quarter of all Pakistanis (13%) claimed to control their diets while the majority (87%) has never dieted. Reducing Weight (67%) turned out to be the most common reason for people to cut down their food intake followed by Doctor’s Suggestion (12%), To control Cholesterol (9%), and To control Sugar/Diabetes (4%). The data reveals that (37%) of the respondents who claimed to have been on a diet, try to avoid fatty foods, 29% said they exercise/walk and 26% try to just balance their diet. Only 5% of the respondents claimed to go to a gym or slimming centres.  

Source : http://www.gallup.com.pk/index.php

  1. Majority 80% read only the underlined red colour words in the above blog.

  2. Interesting comment 🙂

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