Kashif Hafeez Siddiqui

Archive for the ‘Understand Pakistan Series’ Category

Understand Pakistan – Part V

In Uncategorized, Understand Pakistan Series on October 5, 2009 at 6:27 pm

APTopix PakistanTwo Third of All Pakistanis Support Equal Salary Package for Both Men and Women:

 Majority of Pakistanis (74%) do not like to discriminate between genders and hence believe that both men and women are entitled to equal amount of salary if the nature of their work is similar, where as 25% believe men should be paid more.

petrol-pump-pakistan-300x225One percent gave no response 86% of All Pakistanis Claim Increase in Petrol Prices Affects Their Household Expense:

 Majority of all Pakistanis (86%) complained their total household expenditures will be greatly or somewhat affected by the recent increase of petrol prices and 8% believe it will have a very little affect on their current expenditures. Six percent (6%) said the price hike will not affect them at all or gave no response.

SonMore than Two Thirds Prefer to Have Sons:

 The preference for baby boy, as a single child, is higher amongst both married and unmarried Pakistanis across all demographics. However the survey found out that slightly higher number of unmarried people tend to hope for a daughter as their single child. Amongst married respondents, 82% would prefer a son, where as 16% would have wanted a daughter had they been granted only one child. The remaining 2% were either unsure or gave no response. On the other hand, 70% of unmarried respondents claimed to want a baby boy, while 26% said they would prefer a daughter and 4% were either unsure or gave no response

NightmaresMore than Half of All Pakistanis Experience Nightmares :

More than half of all Pakistanis (57%) claim they often or sometimes experience nightmares while sleeping. However, a significant 42% of the respondents seem to be at peace during night-time as they claimed to never have frightening dreams. One percent (1%) gave no response

Moon sightnessMore Than Half of All Pakistanis Believe Eid Should Be Celebrated According to the Sighting of Moon

During the first week of September shortly before the Eid of 2009 shows that majority of all Pakistanis (57%) agree that Eid should be celebrated after sighting the moon in an area, where as another significant percentage (34%) believe that Muslims all over the world need to celebrate Eid on the same day. The remaining 9% were unsure or gave no response 92%

 ProcreationBelieve Procreation is Important for the Continuation of Mankind

Procreation is believed to be imperative for the continuation of mankind by majority of all Pakistanis. Ninety two percent (92%) said that having children is very or at least somewhat important where as only 6% believe otherwise and 2% gave no response.


Poverty One Third of Pakistanis Believe Poverty to be The Greatest Possible Threat to Children’s Lives

Impoverishment is believed to be a major factor which could prove to be fatal for children’s future; Thirty five percent (35%) cited poverty to be the biggest threat to a child’s life,19% cited economic crisis, 16% said unemployment, 8% feel it’s the gap between rich and poor, 7% cited crime, 6% said environment and climate change, 4% cited corruption to be the greatest threat to children’s lives. The remaining 5% were unsure.

Terorism65% Respondents Are Optimistic About Decrease in Terrorism in the Upcoming Days

  Two thirds of all Pakistanis (65%) believe that terrorism will decrease in the upcoming days, 33% are of the opinion that it will increase while 2% gave no response. When questioned about the future of Pakistan, 67% expressed their faith in Pakistan’s ability to eradicate terrorism from its soil, where as 18% claimed it can never happen. The remaining 15% were unsure or gave no response.

PSweet dishesakistani’s Preference Amongst Various Sweet Dishes on the Morning of Eid

 Half of all Pakistanis (59%) start their day on Eid by eating ‘Doodh Saiwyaan’ (Vermicelli simmered in milk and sugar). Fourteen percent (14%) eat ‘Sheer Khorma’ (This is a special way of making vermicelli with milk, sugar and dates), 12% eat ‘Kheer’ (This is a traditional sweet dish made from boiling rice in milk and sugar, sprinkled with almonds), 7% prefer ‘Mithai’ (Various confectionery items), and 3% eat ‘Halwa’ (Most types of halva are relatively dense confections that are sweetened with sugar or honey) on the morning of Eid. Two percent (2%) gave no response.

Price hikeTwo Thirds of Pakistanis Claim Their Household Expenditures Shoot Up in Ramadan Due to Price Hikes of Food Items

More than two thirds of all Pakistanis (79%) claim that in every Ramadan their household expenditures increase, 3% said their expenses decrease and 8% feel no difference and 10% were unsure or gave no response. Similarly during this Ramadan 73% of the respondents complained that as compared to the previous year, prices for normal use items have soared up, 15% believe they are the same whereas 9% believe this year the prices have been under control and 3% gave no response.

Price31% Claim Their Households Financial Situation Is Better Than Last Year;

 38% Have High Hopes For The Coming Year A third of all Pakistanis claim that compared to the previous year, their financial condition is better this year and are also hopeful of being on a better financial standing in the coming year. As compared to last year, 31% claimed their financial situation is better this year, 33% believe it is worse and for 35% it has remained the same. One percent (1%) gave no answer. When asked about the future, 38% believe their financial situation will be better next year, 27% perceive it will get worse, and 34% claimed it will remain the same. One percent (1%) gave no response.

Better life59% Pakistanis Claim They Deserve a Better Life

More than half of all Pakistanis (59%) believe they deserve better in life where as 27% are content and believe life has been just to them. Fourteen percent (14%) of the respondents were unsure about whether life’s been just or not.


Majority claims to avoid lying, practice charity and generosity to neighbors Majority of all Pakistanis participate in various charitable activities during the holy month of Ramadan; 85% avoid lying, 85% help poor people, 77% send iftari to their relatives and neighbors, 81% watch religious programs on TV, while comparatively only a small percentage claimed to watch movies (20%) and listen to music (20%). The survey findings may reflect \’actual behavior\’ as well as the behavior which is considered desirable or the \’Norm\’ to be observed during the month of

IftarRamadan. Bread, Curry, and Rice are The Most Preferred at Both Sehri and Iftaari

 Majority of all Pakistanis have proper meal such as bread, curry or rice at both Sehri and Iftaar (Sehri is the food consumed at dawn before keeping a fast and iftaar is the evening meal for Muslims); 49% claimed to eat bread, curry, or rice at sehri and 34% have the same meal at iftaar. 35% said they have paratha (bread fried in oil) and tea and 22% have yogurt, milk and etc. for sehri. For aftari, 25% claimed to eat fruits, 20% have pakoras and samosas (pakoras and samosas are stuffed fried fast food snacks eaten in the sub-continent) where as 7% claimed to eat chaat (mixture of various fruits or potatoes and beans). Twenty five (25%) of the respondents have no particular preference and eat whatever is available at iftaar time.

Pakistan Govt logoPublic’s Perceptions about Various Government Institutes:

 People’s perceptions about their experience with some governmental departments such as the police, courts, WAPDA, Sui gas and Schools. While majority of Pakistanis have expressed their discontentment with some of these government institutes, there are other departments which come up to public’s demands and expectations. Amongst government institutes, Police and WAPDA are rated the worst in public dealing cited by 72% and 83% respectively, while Sui Gas department and Schools enjoy the highest level of public satisfaction as mentioned by 61% and 65% of the respondents respectively.

spirits51% of All Pakistanis Believe Spirits Can Harm Humans

People’s perceptions about their belief or disbelief in whether or not spirits can harm humans. It was observed that majority of the respondents (51%) believe in the supernatural’s ability to harm humans while 49% do not. There is no significant difference in the views of Rural and Urban population of the country on this subject, as 52% of ruralites and 49% of urbanites believe spirits can harm humans.

Fast 78% of Pakistanis Claim to Keep all Fasts;

 18% Claim to Keep Some, and 4% Keep None More than two thirds of Pakistanis (78%) keep all the fasts, 18% keep some where as only 4% do not fast at all. Amongst the reasons for not fasting, respondents cited having no particular reason, age, and illness as the major ones.

NamazDaily Prayers Rise Significantly During Ramadan;

 80% Claim to Pray 5 Times or More in a Day in This Holy Month More than two thirds of Pakistanis (80%) claimed to offer all five obligatory prayers or more during the month of Ramadan. 14% pray three or four prayers, and 3% pray one or two prayers while the remaining 3% gave no response. Regarding their praying routine during the rest of the year, only 48% claimed to be just as regular by offering five prayers a day. It is noted that a proportionately higher percentage of females pray five times a day during both Ramadan and the rest of the months.

Sugar 79% Pakistanis Claimed to be Affected by The Recent Sugar Crisis

 More than two third of all Pakistanis (79%) have complained about facing difficulties in purchasing sugar, while 20% faced no problem. High price is one of the major hurdles respondents (78%) claimed to have faced during the recent sugar crisis, followed by other problems like unavailability (9%), long queues (8%), and bad quality (4%). Seventy percent (70%) believe it is an artificially created crisis and a conspiracy. Target of blame for the price hike is split between government (47%), manufacturers (28%) and traders/exporters (24%).

Aliens 50% of All Pakistanis Believe There Are Aliens Living on Other Planets

 Half of all Pakistanis (50%) believe that some form of alien life exists somewhere in the universe, where as just as many (49%) do not believe that. One percent (1%) gave no response. If there was life on other planets, 45% of the respondents believe the inhabitants of those planets would be less intelligent than the humans, 24% said they would be more intelligent while 18% said they will be just like humans; 13% believe they would be different in some other way or gave no response.

Pakistani  GirlsGirls Are Believed to Be Wiser by 41% of Pakistanis

 Majority of Pakistanis (41%) believe girls are more intelligent than boys studying in the same class. Nineteen percent (19%) consider boys more intelligent while 35% of the respondents said they both are equal. Five percent (5%) were unsure or gave no response. Interestingly both men and women respondents agree that girls are wiser than boys, 44% of women believe girls are wiser and 38% of men believer girls are wiser. However when it comes to boys there is a minor gender bias, only 15% of women believe boys are wiser compared with 23% of men who hold this view. A third of both men and women, around 35%, refuse to make a distinction and believe boys and girls are equally wise or unwise

 Super NaturalPakistanis Belief in Super Natural Beings

 Majority of all Pakistanis believe in the existence of various supernatural beings; 89% claimed that Jinns exist (In Islamic theology jinn are said to be creatures with freewill made from \’smokeless fire’), 58% said they believe in the existence of Ghosts, 55% believe in Fairies, and 50% believe in Witches.

Understand Pakistan – Consumer Insight – Part IV

In Uncategorized, Understand Pakistan Series on August 31, 2009 at 8:07 am
 71% Favor Punishing General Musharraf, 15% Oppose, 14% gave No Response in a National Opinion Poll
Pervaiz Musharaf Majority (71%) of a nationally representative sample of Pakistanis support giving harsh or mild punishment to the former President General Musharraf for his unconstitutional steps on November 3, 2007; 52% favor harsh while 19% support mild punishment, 15% favor no punishment and the remaining 14% did not give a view.


 Perceptions on Pakistan’s Progress
 Paki powerPerceptions of the average Pakistani, education tops the list of various fields in which the country seems to be progressing. Pakistan\’s progress in education was rated as Good or Very Good by 36% of a nationally representative sample of men and women who were asked to rate the performance of various national activities.Education is followed by economic progress (29%), progress in public morals (23%) and law and order progress cited by 21% of the respondents.Interestingly, a proportionately higher percentage of ruralites have a positive opinion about the progress of Pakistan in these various spheres of life. On the negative side, 33% of the national sample rated progress in Education as Bad or Very Bad. The comparable rating for other fields is: Economic Progress (40%), Public Morals (41%), and Law and Order (54%).


 Two Thirds of Pakistanis (66%) Claim Obscenity on Television Has Increased  
Pak channels  Two thirds of all Pakistanis (66%) believe obscenity on television has increased, 18% feel it has decreased and 16% think it has remained the same. Forty two percent (42%) said they sometimes feel that there are certain programs which can not be watched with their families because of their content, 41% often feel like that where as 11% claimed to have never come across a program which is not suitable to watch with the family. Six percent (6%) of the respondents do not watch TV with their families.


 66% of Pakistanis Fear Animals/Insects and Ghosts
fear  Most feared creatures by two thirds of all Pakistanis (66%) are animals/insects and devil/ghosts.The remaining respondents claimed to be either scared of darkness (18%) or height (12%).percent (4%) said they are not scared of anything or gave no response. While more men are fearful of height and darkness, a higher number of women are scared of animals/insects and devils/ghosts.


 Perceptions on Bribery
bribery  More than half (54%) of all Pakistanis are against public servants accepting bribes under any circumstances, 16% find it acceptable under compulsion.The remaining 30% said they were unable to make up their mind on this subject.The data also reveals that 46% of the respondents believe paying bribery to any public servant in order to get some work done is wrong and objectionable while a significant 27% consider it acceptable. The remaining 20% were unsure.


 68% Pakistanis Listen to Music on Cassettes; 55% Listen to Music on CDs
(68%)Music Majority of Pakistanis (68%) claimed to listen to music on cassettes a significant 55% of the respondents also claimed to listen to music on CDs. 49% claimed to buy cassettes of Pakistani songs,41% buy cassettes of Indian music, 5% said they buy cassettes of English songs or some other kind of music. 39% claimed to buy Indian music CDs, 24% buy CDs of Pakistani music, 11% buys English songs CDs and 7% buy CDs of some other kind of music.


 Two Third of Pakistanis (77%) Take Fair Amount of Interest in the Country’s Politics
 pakistan PoliticsMajority of Pakistanis (77%) claimed to take a lot of or some what interest in the country’s political affairs while 23% are not at all interested in politics. Fifty one percent (51%) try to stay informed and seek information regarding the country’s current affairs,27% discuss and analyze political affairs with other people where as 21% of the respondents actively take part in the country’s politics.


 40% Conserves Electricity and Gas Due to Environmental Concerns 
SuperStock_2109-2075 Majority of Pakistanis claim to make conscious efforts to keep the environment clean. Forty percent (40%) of the respondents claimed to conserve gas and electricity at home to protect the environment, 27% claimed to recycle and hence avoid wastage, 20% use less water, 12% use sprays that do not damage the ozone layer, 9% use public transport due to environmental concerns, and 3% use rechargeable batteries for the same reason. Twelve percent (12%) said they do nothing to help in keeping the surroundings clean where as 7% gave no response.


 One Third (31%) Pakistanis Are Aware of Geneva Convention; 61% Believe it Decreases Civilian Casualties
 Geneva1One third of all Pakistanis (31%) are familiar with the Geneva Convention where as 57% claimed to have no knowledge about it.Amongst those who are unaware of it, 24% believe it protects civilians to a great extent, 37% said to some extent and 19% believe Geneva Convention has a very little affect on the number of civilian sufferings during wartime.Five percent (5%) of the respondents think that Geneva Convention does not protect civilians in any way and 15% were unsure.


 Majority Feel Proud of Pakistan; Nuclear Capability and Improvement in Education are Top Achievements in past Six Decades


Nuclear BombSeventy nine percent (79%) Pakistanis feel proud of their national identity and heritage and the biggest source of this pride is achievement of nuclear capability and improvements in the field of education.


 43% of Pakistanis Visit Market Places only On Need Basis
 zeb-flea-marketOne third of all Pakistanis (33%) frequently visit the market place and 24% said they go to the market once in two weeks or once in a month.The remaining 43% of the respondents visit marketplaces on need basis. A proportionately higher percentage of ruralites (22%) than urbanites (16%), and more men (22%) than women (14%) claimed to visit the markets almost daily.


 79% of All Pakistanis Are Fond of Drinking Lassi
 lassiMajority of Pakistanis (79%) claim that they or someone from their household drink Lassi (A traditional sweet drink made out of yogurt and water), while 21% do not.The survey shows that 91% of the respondents drink home-made lassi and the remaining buy it from the market or gave no response.Amongst those who claimed to buy lassi from the market, 64% said they buy unpacked lassi.
 12% of Pakistanis Claimed They Did Some Voluntary Work in the Past One Year
 PakTwelve percent (12%) Pakistanis claim to have volunteered at non-profit organization in the last one year where as 67% did not.Twenty one percent (21%) gave no response.A higher percentage of urbanites (15%) as compared to the ruralites (10%) claimed to have done voluntary work in the past 12 months.


 13% Pakistanis Claimed to Have Full-Time or Part-Time Domestic Servants
  domestic servantAround 5% of all Pakistanis use full-time domestic helpers while 8% claim to have only part-time servants at home.Majority of Pakistanis (85%) do not have domestic servants to help them with the household chores.


 Majority (75%) Put Their Household Purchases in Plastic Bags
 Plastic bagsMore than two thirds of Pakistanis (75%) put their household purchases in a plastic bag. Bags made of cloth are used by (15%), whereas only 6% make use of paper bags.An even lower percentage of respondents (4%) stated that they use a basket.



Fifty Two Percent (52%) Own a Wrist Watch; 50% Claimed to Wear it All the Time
Wrist Watch More than half of all Pakistanis (52%) claimed to own a wrist watch as compared to 34% who said they do not.A higher percentage of men (63%) than women (37%) own a wrist watch. Amongst those who own a wrist watch, 50% wear it all the time, 23% wear it when they go out, 15% claimed they seldom wear wrist watches, and 5% wear it when they leave for work. Interestingly 6% said they do not ever wear it.Thirty five percent (35%) said they use a wall clock or some other time piece to check the time, 32% use their wrist watches, 14% use their mobile phone, 8% just ask someone else, and 11% seldom need to know the time or gave no response.



57% Pakistanis Believe Law and Order Situation Has Deteriorated In the Recent Times; Only 38% Feel Safe
Law & order More than half of all Pakistanis (57%) perceive law and order situation to have deteriorated since the current government came into power.According to 36% it has remained the same while only 7% feel law and order has improved.Regarding personal security, majority (61%) claimed they feel safe to a very little extent or not at all while 38% think they are safe to a great or at least some extent. 1% did not give any response.


 Majority (84%) Use Untreated/Regular Water in Their Household For Drinking
tapdrinking waterThe overwhelming majority of Pakistanis (84%) use untreated or regular water for drinking. Only 16% claim to use a different source of water for drinking.Amongst these, the majority at 64% get their drinking water from a trusted source outside their homes, 21% get their drinking water from a tube well and 11% buy it from the market.


 Majority (65%) Believe the Water they Drink is Safe
 tap waterTwo thirds of all Pakistanis (65%) believe their drinking water is safe.Consequently, 67% do not use any method to purify their drinking water. However, 25% think the water they drink is unsafe since it has a bad color, odor, taste and causes infections.


 Views on the Reasons for Load Shedding Are Divided
 load sheddingPublic’s views on the shortage of electricity in Pakistan are divided between those who believe it is artificially created (42%) so that the more influential people can get more electricity than their share, and those who believe otherwise (40%).


Chief Justice’s Decisions Continue to Enjoy Popular Support: 69% Believe Executive Order on Oil Process was in Contempt of Court; 74% Oppose President’s Ordinance Against Chief Justice’s Decision
Iftikhar ch Chief Justice’s decisions continue to enjoy popular support amongst the public, 69% of whom believe the presidential ordinance against the Chief Justice’s ruling was in contempt of Supreme Court. Judicial activism by the Chief Justice on gasoline pricing is widely approved. As compared to 74% who opposed, only 12% supported the executive decision to nullify court ruling on oil prices.
 fathers dayAlmost Two Thirds (64%) of Pakistanis Find it Acceptable to Celebrate Mother’s or Father’s Day  Almost half of all Pakistanis (57%) have heard about father’s day and mother’s day celebrations, and 35% claim to have read about it. Majority (64%) is in the favor of, or find such special occasions celebrations acceptable. Twenty three percent (23%) believe it is a western custom and hence should not be copied by Muslims where as 13% were unsure about their stance.


 Good Education (29%), Good Standard of Living (28%) and a Good Job (21%) Are the Top Priorities Parents Have For Their Children’s Secure Future
 EducationMore than two thirds of Pakistanis (78%) perceive good education, good standard of living, and good job to be the most important things for their children’s future.The remaining respondents believe living in a terrorism-free country (9%), religious education (8%) and good health (5%) to be the most essential.


 SATISFACTION WITH PUBLIC AND PRIVATE SERVICES: Both Public and Private Education and Health Score Well. Electricity, Roads, Sewage, and Safety Sore Poorly
.Pakistan FlagThe Pakistani public appears to be very satisfied with private sector’s facilities such as private educational institutes (58%) and health services (58%).They are also satisfied with the public educational (46%) and health facilities available (48%) in their areas.However it is noticed that other services provided by the government for which the public is not required to pay any amount, enjoy less satisfaction level; such as availability of roads (31%), sewerage and drainage (31%), and cleanliness (26%).



More Than Two Thirds (72%) Believes Government Charges Them Unfair Amount of Taxes
taxes Majority of Pakistanis feel the government is charging them unfairly high taxes, as cited by more than two thirds of the respondents (72%); Twenty seven percent (27%) seemed to be supportive of the government’s taxation policy.


 Although Not Many People Come Out to Protest Against Load Shedding, Views Are Divided on Protests, Majority (56%) Favors Them, 44% Are Opposed
 KESC RiotsMore than half of the nation (56%) is in the favor of protesting against load shedding, which has become one of the most crucial problems Pakistan is currently facing, while 44% are against such protests. The findings show that although a lot more people support coming out on the streets and protesting, only 18% have admitted to have actually protested in one or another form, where as the majority (82%) claimed to have not. Majority of the public believes the government is not performing well in order to eliminate load shedding and the respondents showed very less hope that this problem can be tackled by the government anytime soon.



Half of the Nation (53%) is Deprived of Electricity For More Than Eight Hours a Day
load sheddingLoad shedding has become one of the most serious problems Pakistanis seem to be struggling with in this scorching heat, as majority of Pakistanis (83%) have claimed to be affected by this to a great or some extent. As the mercury level rises, the time slots of power outages have also increased. Half of the nation (53%) has claimed to live without electricity for more than 8 hours in a day, 28% said 6-8 hours, 12% said 3-5 hours while 8% seem to be without electricity for 1-2 hours every day.

 Majority (54%) Wants No Quota System in Educational Institutions 
 quota system Majority of all Pakistanis (54%) believe that merit should be the only criteria for entry in all types of educational institutes and all reserved seats for the influential or others should be abolished as it deprives well-deserving, but perhaps from poor or less influential families.Twenty four percent (24%) are still in the favor of such quota system where as 22% are unsure.


 Majority (79%) Claims The New Budget Has Affected Their Daily Lives
 bazar pakistaniMajority (79%) of all Pakistanis claimed that the new budget decided this year has affected their daily lives to a great or some extent, where as 14% said that it has had a very little affect and 8% claimed it has not affected them in any manner. A higher percentage of urbanites (87%) than ruralites (73%) feel they have been affected by the new budget.


 Majority (77%) Have their Hopes High for the Pakistani Cricket Team after T20 World Cup
 Pakistani cricketBy winning the recent twenty-twenty cricket world cup, Pakistani cricket team has inspired high hopes in the hearts of the general public.The data findings show that more than two thirds of all Pakistanis (77%) believe that the cricket team will win future matches to a great extent as compared to 7% who have little hope or 9% who have absolutely no hope for Pakistani team. Higher percentage of men (82%) as compared to the women (73%) believes to a great or some extent in the ability of the Pakistani team to win the future cricket matches.


 Beef is The Most Used Meat as Cited by 50% of Pakistanis
 BeefHalf of all Pakistanis (50%) said cow meat is the mostly consumed animal protein in their household. The next in line are chicken and mutton claimed to be used by 39% and 9% respectively. Two percent (2%) of the respondents said they use some other kind of meat. A proportionately higher percentage of ruralites (53%) eat beef as compared to their urban counterparts (43%). A higher number of respondents from Balochistan eat mutton while beef is more popular in NWFP.


Very Few Pakistanis (13%) Claim to Have Tried Dieting motapaLess than a quarter of all Pakistanis (13%) claimed to control their diets while the majority (87%) has never dieted. Reducing Weight (67%) turned out to be the most common reason for people to cut down their food intake followed by Doctor’s Suggestion (12%), To control Cholesterol (9%), and To control Sugar/Diabetes (4%). The data reveals that (37%) of the respondents who claimed to have been on a diet, try to avoid fatty foods, 29% said they exercise/walk and 26% try to just balance their diet. Only 5% of the respondents claimed to go to a gym or slimming centres.  

Source : http://www.gallup.com.pk/index.php


Understand Pakistan III – Consumer’s Lifestyle

In Understand Pakistan Series on July 20, 2009 at 9:45 am
Source : http://www.gallup.com.pk/index.php Almost Two Thirds (64%) Prefer Popular Music Over Other Genres of Music arts-music-graphic

Although more than half of all Pakistanis (59%) are fond of listening to music, a significant 39% do not listen to music. Amongst various genres of music, popular music has more listener ship (64%) followed by Ghazals (18%), Qawalis (6%) and others (5%). Ghazals and Qawalis are mostly heard by older people as compared to people under 30 years of age who are fond of popular music. Recent findings show that English music (considered mostly as western music) has less appeal in Pakistan as compared to other genres. Popular music is music belonging to any of a number of musical styles that are accessible to the general public and are disseminated by one or more of the mass media.

Majority (72%) Prefers Using Tooth Paste to Clean Their TeethToothpasteMore than two thirds of all Pakistanis (72%) use toothpaste for dental care followed by Miswak and Manjan Powder each used by 18% and 9% respectively. Amongst those who do not use tooth paste, majority (27%) claimed toothpaste is an expensive product, 25% said there is no specific reason for them to not use tooth paste, 17% believe tooth paste does not clean teeth properly, 22% claimed they use Miswak instead, because it is cheaper and 6% said that their method of cleaning their teeth (i.e Miswak) is a Sunnat (practiced and promoted by the Prophet sws).
Majority (82%) Claim Their Eating Habits Have Changed Due to Increase in the Prices of Food Itemspot1More  than two thirds of all Pakistanis (82%) claim that an increase in the price of food items has affected their eating habits to a great or at least to some extent. Ten percent (10%) of the respondents stated that inflation in food items has had a very little affect on their eating habits where as for 7% there has been no change. Rise in the prices of eatables has made people from all income groups to change their eating habits.
Majority Believes (41%) that Parents Should Allow Their Children to Marry Someone of Their Own ChoiceHigher number of Pakistanis (41%) believe that parents should allow their children to marry someone of their own choice, CALTZ3M8while 31% said they should not be allowed. Twenty eight percent (28%) claimed that it all depends on the situation. The data reveals that boys tend to get more support for love marriage as compared to their female counter parts. It must however be noted that concepts like ‘marriage by choice’ are strongly influenced by customs and traditions and ‘love marriage’ may not necessarily be the term that captures the meaning of our respondents. It is our approximation, open for debate. According to analysts at Gallup Pakistan, opposition to ‘marriage by choice’ may not be so stark as it seems and may connote an opposition to choice which is disapproved by the family. Similarly support for choice may also not be so open-ended as to endorse defiance of views of other family members. The findings of the survey should be read in that context.
41% Claim to Have Access to a Motorcycle; Majority does not have any Personal TransportationPakistani Man riding motorcycleMajority of all Pakistanis do not own any means of personal transportation, 8% have claimed to own a car and 41% of the respondents said they have access to motorcycles. Motorcycles may or may not be owned by them and might belong to a close relative or work place. A higher percentage of urbanites compared to the ruralites, have access to cars or motorcycles.
More Than 50% Men and Women in Pakistan Claim to Assist Each Other in Running the HouseholdMen (56%) and women (55%) in Pakistan claim that they assist each other in running the household. There are some choresPAKISTAN-POLITICS-VOTE inside the house with which men claim to help and women are also believed to partake in running errands outside the house. However there is still a significantly high percentage of men (43%) and women (44%) who do not take each others responsibilities, instead they play the role customs and socialization has described for them.
One Fourth of Pakistanis Claim Their Family Member Suffered Due to Heat Intensitysunshine_3One fourth of all Pakistanis (29%) claimed someone from their family member fell sick because of the heat intensity this year, where as 68% said the heat did not affect anyone’s health in their family.
Very Few Mosques Are Believed to Provide a Separate Praying Area for Womenmuslim_women_women_praying_in_mosqueMajority of all Pakistanis (85%) said that mosques situated in their local areas do not have any sort of reserved place for women to take part in the congregational prayers, while 12% claimed their local mosques do. The survey shows that Punjab is believed to have maximum number of mosques with female praying areas.
21% Claim to Have a Recreational Park Near Their House; 42% Regularly Visit These Parks

parks_Sheffield Park21% of all Pakistanis said they have a recreational park near their house, whereas the majority (79%) claimed to have no such facility. Amongst those who do have a park near their residence, majority (42%) claimed to be regular visitors.

Views on Methods of Social ChangePublic attitude is divided on how best to change and improve society.WOMEN A third of Pakistanis subscribe to revolutionary views, another third support gradual reform and the remaining third want the status quo to remain. Interestingly, men showed a proportionately higher preference for revolutionary change while women claimed to equally support both revolution and gradual reformation for bringing change in society
Very Few Pakistanis Can Afford Recreational Activitieshsandrec_home1Only a minority of all Pakistanis participate in outdoor activities such as Eating out (31%), Domestic travel for fun (27%), Domestic travel for work (16%), and Foreign travel for fun and work (1% each) within a span of one year. Majority are unable to do any of these activities possibly due to lack of finances and opportunity. Interestingly there is a flip side to it. As opportunities for financially affordable individual and nuclear-family focused activities are few, most Pakistanis seek entertainment in extended-family based congregations and communal gatherings.
One Third of Pakistanis View Globalization Favorably, the Rest Are Divided; Half of Them Believe Foreign Investment Has a Positive ImpactglobalizationWhile the majority of Pakistanis (35%) have favorable views about globalization, a sizeable percentage think it is neither good nor bad (28%) or simply have not formed a view yet (24%). Despite this ambiguity, more than half (52%) deem foreign investment to be valuable for their country’s economic progress.
Only 5% Claimed to Have Traveled Abroad; UAE Tops The Most-Visited ListPIAMajority of all Pakistanis (95%) have never had a chance to travel outside Pakistan, only 5% said they have gone abroad. Amongst those, who have traveled overseas, majority (52%) have visited UAE. The remaining respondents have claimed to visit Asian countries (24%), Europe (13%), and Africa/USA (10%). The survey shows that majority (44%) of these people went abroad for employment or business ventures and one third (34%) traveled to perform Haj or Umra (The Holy Pilgrimage to Mekkah). Some of the other reasons cited were recreation (8%), visiting relatives (8%), and education or others (6%).
While Majority (47%) Claim to Earn Enough For Living, 42% Said Their Income is Not EnoughOnly a hand full of Pakistanis (11%) earn such that they can have savings, where as most of the respondents either earn dollars040104enough for their living (47%) or below average (42%). Regarding their current economic condition, 38% claimed it is the same as in the previous year and 31% said it is a little better. Forty three percent (43%) said that their personal economic conditions would remain the same in the future and 41% are hopeful that their financial situation would either be a lot better (12%) or at least a little better (29%) after one year. It must be noted that these are perceptions and may or may not match the material situation experienced by the respondents.
31% Use Emergency Lights During Load SheddingPakistan-Load-SheddingMajority (42%) of all Pakistanis require electricity to a great or some extent to do their work. Just as many (42%) are either forced to terminate their work during the day or discontinue working during load shedding. Only 11% have the luxury of using generators or UPS.

Understand Pakistan (Part II) – Insights of Pakistani Consumers

In Understand Pakistan Series on June 28, 2009 at 7:12 pm

This is the second episode of our efforts to provide the basic knowledge about Pakistani consumers daily habits & practices. Hope you will not only read it but also introduce this facts to others in your debates & discussios.

Source : http://www.gallup.com.pk/index.php

More Than Half of All Pakistanis Are Cricket Fans; 5109_215068700423_822130423_7218221_4818836_n

More than half of all Pakistanis (55%) take interest in sports, just as many like cricket in particular.


Honesty is Perceived as the Top Most Quality in a Leader

Honesty is the most important characteristic for a good leader as majority of the Pakistanis (59%) ranked it number one out of eight options.

It was followed by 18% who think piety and 10% who think a good education are the most important qualities.

66% Believe Human Rights Are Observed in PakistanEVERYHUMANHASRIGHTS_thumbTwo thirds of Pakistanis (66%) believe human rights are observed in Pakistan to a great or some extent, but only six in ten believe there is equality before the law.When the respondents were read out a list of human rights it was seen that majority believe that all of those are followed in Pakistan: Right to Freedom of Religion (90%), Right to Freedom of Expression (78%), Right to Marriage with consent of the intending spouses (78%), Right to Freedom from Torture (64%), Right to Just and Favorable Remuneration (65%),
Two Thirds of All Pakistanis Serve Cold Beverages to their Guests During Summers cold-drinks-BLUEMore than two thirds (78%) of all Pakistanis prefer to serve cold beverages, such as syrups or carbonated soft drinks, to their guests in summers.Only 19% of the respondents claimed to serve tea. The remaining 3% either serve some other kind of beverage or do not serve any drinks.
Perspective on Respect for Women in Our Society in Accordance to Islammuslim-woman-and-childMore than half of all Pakistanis (59%) claim that women are not given their due share of respect as taught in Islam,40% believe that the women in the society are given high level of respect or the right level of respect as prescribed in the Holy Book, or perhaps even more than that.
56% Pakistanis Prefer Private Schools; However 70% Send Their Children to Government Schoolspakistan-schoolMajority of Pakistanis (74%) have one or more school-going children in their households.Although more than half of the respondents (59%) claim to prefer private schools, a higher percentage of people (70%) have enrolled their children in public/government schools.One of the main reasons for this is affordability; nearly half of all Pakistanis (49%), across all income groups, believe schools charge exorbitant amount of fees…
Majority of All Pakistanis Prefer Doctors and Teachers as Neighbours Neighbours
More than two out of three Pakistanis (78%) would like to have doctors or teachers as their neighbours; these two professions have traditionally enjoyed a high level of respect in our society.On the other hand, very few people are amicable towards having jewellers, tailors and barbers as neighbours; only 7% would like to have them in their neighbourhood, showing a lower level of social status and prejudices or stereotypes about these professions.

Heat Intensity Is Perceived to Have Increased Over the Past Few Yearssunshine_6

More than half of all Pakistanis believe that the heat intensity in their areas has increased over the past few years,

According to 25% of the respondents the heat intensity has remained the same while 17% think it has decreased.

Support for Pak-India Combined Media Productions Declinespak-india-flags1_0

Although in the past few years Pakistan and India have produced numerous dramas and films together but support for such combined media production has fallen since 2007.

Twenty six percent (26%) support the idea of Pakistani artists working in India down from 51% support in 2007. Similarly, 27% favor the idea of Indian artists working in Pakistan down from 55% in 2007. A possible reason for this change in attitude is increasing security tension between the two neighboring countries.

Majority (74%) Finds Common Ground; Only 23% Believe Islam and Democracy are at OddsDemocracy1More than two thirds (74%) of all Pakistanis believe that democracy is an important tenet of Islam or at least are compatible in some situations.Twenty three percent (23%), however, argue that Islam and democracy have nothing in common with each other.

Public is Unanimous on Islamabad Being the Cleanest Cityfaisalmosque-islamabad

Almost equal percentage of respondents claimed to like Lahore (33%) and Islamabad (33%),

while Karachi is liked by 18% of the respondents. Islamabad is the cleanest city according to the majority (65%).

Pk flagPolitical Parties Need to Tend to Their Image; 60% Perceive Them as Highly Corrupt60% Pakistanis think the level of corruption in political parties is high or very high, followed by Parliament (57%) and Private/Business Sector (41%).It is interesting to note that Religious Organizations are perceived to have little or no corruption by 58%, followed by the Pakistan Army (41%) and Media (32%). It must be noted that we are dealing with perceptions which may or may not match reality.

Those seen as cleanest might have the most compromised behavior and vice versa. Our data only deals with ‘as Pakistanis perceive them to be’.

Majority of Pakistanis Like Moderate Amount of Spices in Their Food; 23% Prefer Strongly SpicedIndian_SpicesMajority of all Pakistanis (50%) like to have normal amount of spices in their food as compared to 23% of the respondents who claimed to like very spicy food.Twenty six percent (26%) prefer to have less spicy or bland food. Interestingly a higher percentage of respondents from Sindh (31%) and ruralites (24%) showed a preference for hot and spicy food.
Smoking_LogoMajority (85%) Believe Smoking is Injurious to HealthAn overwhelming majority of all Pakistanis (85%) believe smoking to be detrimental for health,75% believe it is equally precarious for men and women and majority supports a complete ban smoking in all public areas.

But despite widespread public disapproval, no significant decline has been found in the incidence of smoking tobacco in the country.


52% Believe Decrease in Rainfall is Caused by Global Climate Change; 45% See it as Divine Penancehands+in+rain

More than half of all Pakistanis (53%) believe that overall Pakistan received less rainfall in the past one year. While the majority of people (52%) believe it is a product of global climate change, a significant percentage (45%) thinks it is due to the God’s wrath (45%). Although most respondents (57%) did not expect scarcity of rainfall to affect their income, almost half of rural respondents (47%) were worried that their income will be affected.

unkleNearly Two Thirds of All Pakistanis Purchase Grocery From General Stores; More Urbanites Go to Utility StoresMajority of all Pakistanis go to general stores to purchase grocery items such as rice (64%), Pulses (69%), Sugar (66%), Wheat (68%), Soaps/Detergents (73%), and Cooking oil (68%).A higher percentage of urbanites buy groceries from utility stores and wholesale shops, as compared to ruralites who mostly purchase these items from general stores.
Majority Use Only Fans to Cool Their House; Air-Conditioning is a Luxury Which Most Can’t AffordimagesMajority of all Pakistanis (45%) can only afford to use fans to cool their house in the summers. Air coolers are used by 23% followed by additional fans (14%), and air-conditioners (8%).The remaining claimed to sprinkle water or do not do anything to cool down their house. To stay away from the scorching heat, respondents stay at home (33%), cover their heads (27%), eat cold things (26%) or use some other method to fight the heat. The remaining does not do anything.
rupeesMore Than Two Thirds Claim that Inflation Has Increased in The Past Three MonthsMore than two thirds of all Pakistanis (78%) believe that prices have increased in the past three months while according to equal percentage of respondents (11%) there has been a decrease or no difference in the inflationary trend. To over come this increase in inflation, people reduce their expenses (55%), get their income increased (22%), or buy cheaper products (20%). Sixty nine percent (69%) blame the government for such an increase in inflation.
womanViews On Women’s Legal Share According to ShariahThe  views are divided on whether women in Pakistan get their Islamic right of share in property.While 56% believe they do, 44% believe women do not get their proper in family property
RefrigeratorsMajority Use Refrigerators to Cool Drinking WaterNearly half of all Pakistanis (52%) use refrigerators to keep the water cold during summers. Some other methods which the respondents have claimed to use are: Water coolers (28%), Mud Utensils (11%), and Electric Coolers (4%). The remaining respondents use some other means of cooling water (3%) or do not drink cold water (1%). It may be noted that not all those using refrigerated water own a refrigerator. Some use the facility with a neighbor or a relative.

Watching TV is a Favorite Pastimetv view

Majority of all Pakistanis (63%) have a lot of or at least a little free time and 36% of the respondents claimed to have no free time. Amongst various activities, watching television was preferred by 40%, followed by meeting friends (24%), doing some other activity (15%), resting or sleeping (13%), and going for outings (3%).

PIAInsufficient Income is Perceived to be the Main Reason for Pakistanis to MigrateInsufficient income (61%) is the major reason for people to look for jobs outside Pakistan and settle there.Less salary packages (19%), insecure future (15%), and lack of law and order (5%) are some of the other cited reasons for people to migrate in search of better jobs abroad.

Understand Pakistan – Pakistani Consumers Insights, habits & practices

In Understand Pakistan Series on May 19, 2009 at 10:42 am

Some hard core facts about our nation – Pakistani people.  Let’s see what they think & how they behave.

Source :http://www.gallup.com.pk/weekly_polls.php

50% of Pakistani Men are Tobacco Users:xgo11103271537.hmedium

50% Pakistani men use tobacco in the form of cigarettes or Hukka (tobacco pipe), Naswar (a local sniff) or Paan (a special leaf with blended tobacco and other ingredients). However, nearly 50% smokers want to quit.

More than 50% of Pakistanis prefer meat:

52% Pakistanis would prefer meat, 37% would choose vegetables, and 10% would like to have pulses if the financial constraints were removed and price was kept constant. Chicken has maintained its position as the largest source of meat consumption in Pakistan.

More than 90% of Pakistanis prefer tea over coffee:teamen2

Pakistani households black tea is the most preferred type of tea with 91% of the people liking it, whole coffee is only preferred by 8%. However green tea has a higher percentage of liking; 19% Pakistanis prefer green tea.

Only 15% of Pakistanis exercise regularly:

Although majority of Pakistanis unanimously agree on the importance of exercise or walk for health (83%), only 54% of them actually incorporate exercise routine in their lives.

Enthusiasm for Basant kite-flying declining:PAKISTAN-FESTIVAL

There has been a significant decrease in interest for kite-flying in 2009. The percentage of respondents who take interest in kite-flying has fallen to 31% in 2009 from 41% in 2008. This decline in enthusiasm for kite-flying is explained by rising fear of accidents caused by steel wires used to fly kites. 51% respondents were of the view that Basant should be celebrated as a Spring Festival. Only 14% insisted on including kite-flying in celebrations

61% Pakistanis Consider 0il to be Better than Ghee:

Majority of Pakistanis consider oil to be better for health as compared to ‘Ghee’, in most of the households (66%) ghee is still used for cooking food.

Most Pakistanis Seek Religious Information from Religious Leaders;Masjid Gallup

Imam Mosque and Family Elders Rank Next Pakistanis are more inclined towards those whom they see as religious leaders (Ulema) for seeking information about religion as compared to learning from Imam of the local Mosque and family elders who rank second and third respectively. Thirty Seven percent (37%) of the Pakistanis say “I listen to Ulema in matters relevant to religion.

Majority of Pakistanis say they are Emotional:PakistanFlag-1

Most Pakistanis say they are governed by their emotions, as 54% of the respondents claim “In my view I am emotional to a great or some extent.” When asked if they follow their heart or their mind when making decisions, 43% say it depends on the situation.

High Blood Pressure is Top Most Issue in Pakistan:

High blood pressure is top most health issue prevalent in Pakistan with 47% of the Pakistanis suffering from high blood pressure.

Limitation on Wedding Feasts is Welcomed by 67% : wedding dish

Decision of the Punjab Government to restrict weddings dinners to one-dish events is welcomed by two-thirds of Pakistanis. Sixty seven percent (67%) are in the favor of limiting weddings feasts to one-dish only.

More Than Half of the Pakistanis are Content; 74% Say “I am Satisfied With my Life” :

74% of the respondents claim to be satisfied with their lives. The majority of Pakistanis are happy with their income, relationships with others, health, profession, and relatives; but worsening law and order situation in the country is a source of concern.

More Than 25% Pakistanis Say “Reading is my Habit”; Most Like Informative and Religious Books:

27% of Pakistanis read books apart from those prescribed in the students’ syllabi. The majority of them enjoy informative and religious texts. These figures are an encouraging indication in a country with a low literacy rate.

70% Say Load Shedding is A Serious Problem:load shedding

Less Than 10% Use Generators or UPS. Views are Divided on Government’s Ability to Address the Crisis Overwhelming majority of Pakistanis (70%) are facing serious load-shedding problems in their areas. While some people can tackle this problem by using Uninterruptible Power Supply (UPS) and Electricity Generators, most people have to use cheaper substitutes such as gas lamps and emergency lights.

More Than Half of all Pakistanis Believe Media is Un-biased;various_tv_channels_from_pakistan

Almost Two Thirds Want Media to Work Free of Government Control Most of the Pakistanis are struggling with financial issues in their lives. Forty five percent (45%) of the respondents claim that financial problem is the most important problem of their personal lives. Employment and Law & order issues come next in line.

Pakistanis Perceive Nepotism to be One of the Top Most Causes for Unemployment;

Rate of unemployment, according to more than half of all Pakistanis (69%), has increased in the last few years. They believe it is caused not only by poverty of the economy but is also a result of the existing culture of nepotism (Sifarish) Socially, unemployment is also considered to have a negative affect as 60% claim that it increases crime rate. Increase in poverty, lack of law and order, delayed marriages, and migration for jobs are some of the other cited effects of unemployment on the society.

Most Pakistanis Prefer Spring Season; Summer is the Most disliked Time of the Year:

More than half of all Pakistanis (58%) like Spring the most; a season associated with color: Just as many (51%) dislike Summer’s hot and humid weather. Winter is the second most liked season amongst Pakistanis with 28% preferring it. Autumn and Monsoon are each liked by 5% of the respondents.

Perspective on Local Health Facilities;

Majority of Pakistanis are Unsatisfied More than half of the Pakistanis (56%) are not satisfied with the health facilities available in their local areas. In times of sickness majority (47%) behave practically by going to the nearest accessible doctor. Although opinions were split on the question of whether competent doctors are available only in private hospitals or in both public and private facilities, the majority of Pakistanis rate the over all standard of government hospitals as good (21%) or average (33%).

For 40% of Pakistanis, Practicing Religion is Very Important in Their Lives:namaz

Majority of Pakistanis consider practicing religion as the most important thing in their lives. Forty percent (40%) of the respondents ranked ‘Practicing Religion’ number one on a ten point scale. It is followed by ‘Finding Employment’, ‘Getting Education’, and ‘High Standard of Living’ among many other things that are perceived to be important in one’s life

45% Believe Women Can Drive Properly :women driver

Pakistanis believe women to be good drivers, as 45% of the respondents claimed that women drive properly. Only 25% think women do not drive properly and 30% did not give any views. It is interesting to note that in almost 90% of all car-owning households the designated drivers are exclusively men; in 9% car-owning households women drive as well.


Majority Links Wealth and Poverty to Inheritance Majority of the Pakistanis do not attribute wealth disparity to hard work, illegal means or education. More than 40% people believe a person is rich or poor because he/she was born into a wealthy or poor family. While 28% attribute poverty to bad luck, less than 20% think the rich are well off because they chose to use illegal means. Less than 5% think education is a reason why people are rich or poor.

66% Would Help an Accident Victim, But Half Prefer not to Inform the Police :

Pakistanis claim they would behave compassionately if they witnessed an accident. Sixty six percent (66%) of the respondents stated that in case of an accident they would help the injured person(s) with or without informing the police. Only 17% say they would stay away.

Majority Want their Children to Choose a Profession of their Own Liking :

(57%) believe their children should adopt a profession of their own choice instead of forcing them to pursue a career of their parents’ choice. Medicine is parents’ favorite profession for their children.

Pakistanis Perspective on Factors Contributing to a Happy Marital Life;PAKISTAN-POLITICS-VOTE

Poll Finds Similarity of Views across Gender and Age Groups Loyalty is the key factor for a blissful marriage, as 97% of the Pakistanis claim it is an important factor for marriages to be successful. It is followed by mutual respect (96%), understanding (93%), good income (91%), sharing similar interest (89%), a nice house (88%) and doing household work together (87%).

Majority Support Street Vendors;

Perceived Economical Selling food and other items on wheel barrows is quite common in Pakistan as the majority of respondents (74%) claim that vendors come to their areas. The most commonly sold items by these vendors are fruits and vegetables. Despite concerns of congestion and safety, majority of the respondents do not want these vendors to be abolished.

Majority of Pakistanis have Occasional Headachesheadache

Majority of the Pakistanis (70%) claim to have had a headache Moreover, the survey also shows that anxiety and lack of sleep are the top most causes for a headache.

66% in Pakistan believe Global Warming Affects them Personally

Two thirds in the country perceive that Global Warming has a serious impact on the area where they live (66%), Moreover, the survey also shows that 81% of surveyed people declare they are taking measures to protect the environment.

Perspective on Influence of Religion on Pakistanis:

People of Pakistan are equally divided between those who think that influence of religion is increasing among Pakistanis and those who believe it is decreasing.

Perspective on Gender Roles:

Majority of the Pakistanis believe, both males and females have different roles to play in the society. In the recent years although women’s role has broadened beyond being a housewife, many people still give priority to men in politics, education, employment, and related walks of life.

Majority of the Pakistanis are Against Using Force to Get their Demands Fulfilled:

Majority of the Pakistanis believe that using violent means to get one’s rights/demands fulfilled is improper, while peaceful strikes and taking out rallies are acceptable.

Most Pakistanis Like to Stay at Home in the Evenings:main

Pakistanis like to relax in the evenings by staying home while others like to watch television/listen to music, visit friends, do another job for extra income and etc.

More than 50% Pakistanis Take Pride in their Work:

Pakistanis are proud of what they do as 53% of the respondents say they take “A lot of” or “Somewhat” pride in their work.

55% of the Pakistanis Get Angry Quickly:

More than half of the Pakistanis say they get angry quickly or very quickly. Fifty five percent (55%) of the respondents claimed to get angry quickly or very quickly while only 16% said they do not get angry at all.

Oil, Shampoo, and Soap are the Most Used Hair Care Products Among Pakistanis;

Henna, Eggs, And Herbs Come Next Pakistanis use a combination of traditional methods and modern products to take care of their hair. Oil is the most used hair care product as 86% of the respondents claimed to use it to take care of their hair.

Pakistanis Think Finances are the Biggest Problem in Their Lives:2230310422_29dbf7ef65_o

Most of the Pakistanis are struggling with financial issues in their lives. Forty five percent (45%) of the respondents claim that financial problem is the most important problem of their personal lives. Employment and Law & order issues come next in line.